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Showing posts from August 5, 2009

A CREATIVE WAY TO ENGAGE YOUR OWN EMPLOYEES: “INCROWDSOURCING”

More and more organizations are looking outside for solutions to some of the challenges that they are facing. That is an excellent way of getting in touch with experts, who are the frontrunners in their particular subject. According to Wikipedia crowdsourcing is: a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine or carry out the steps of an algorithm, or help capture, systematize or analyze large amounts of data. This methodology could also be used internally. This “incrowdsourcing” is perfectly suited to engage employees who are daily in touch with customers, but who are traditionally not involved in the marketing and sales processes. There are many ‘forgotten’ groups in organizations who know quite well what the customer needs, but