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Showing posts from December 30, 2009

AN APPETITE FOR APPS

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The iPhone is the most popular smartphone in many countries. One of the reasons for that success is the availability of many, many useful applications (apps) in the Apple store. An app is software, which is to be used on your iPhone only, The crucial difference with any other software is the ease of use, the focused functionality and the price. Above all, the customer needs are truly at the center of every app.   Traditional software vendors should learn from the success of these apps. So many users buy now apps, who didn’t buy much software for their pc earlier. A great example is the “Appie”.   I know for the moment it is only available in The Netherlands, but I am sure that its success will drive international implementation. The Appie is an app from Albert Heijn, one of the largest supermarkets in the world. Basically Appie helps me with my shopping, as I can see the special offers of the week, read product info and build my shopping list. One of the most useful features