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Showing posts from January 19, 2010

THE ‘NOT-INVENTED-HERE SYNDROME’ PREVENTS INNOVATION

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Many organizations are starting to see the need to innovate. However still many of them still have the (strong) opinion that they can only innovate themselves, so innovate from within. Open innovation, crowdsourcing and the use of any other outside expertise is a bridge too far. The reason for this attitude is really a cultural heritage. The management of an organization often shares the same attitudes on how the business should be conducted. In sharing these management attitudes, you can see them as collective attitudes, collective beliefs. Together they form the culture in your organization. This culture heavily influences the thinking and thus the actions, both internally and externally. Recent research on companies that are among the most successful innovators points to one common denominator – the right culture. “Innovation is no longer about money, it’s about the climate:   are individuals allowed to flourish and take risks?” William Weldon, chairman Johnson & Jo