PUTTING INNOVATION IN PERSPECTIVE
That is what Richard Florida does in his latest book ‘The Great Reset’. I would say that this book is a must read for every innovator. We know that for every creative process, the following steps are necessary: What is the end result? What is the current reality? What are the action steps? Florida gives us a perspective on all these steps, both eco no mically and from a society’s point of view. Below I have listed some inspirational thoughts: - Great resets bring about shifts in consumption that fuel rising industries. - The places that thrive today are those with the highest velocity of ideas, the highest density of talented and creative people, and the highest rate of metabolism. - The jostling of many different professions and different types of people, all in a dense environment, is essential to the creation of things that are truly new. - Local cultural and social life determines who gets the talent. - It is that the old world will ine