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Showing posts from August 17, 2010

PUTTING INNOVATION IN PERSPECTIVE

That is what Richard Florida does in his latest book ‘The Great Reset’. I would say that this book is a must read for every innovator. We know that for every creative process, the following steps are necessary: What is the end result? What is the current reality? What are the action steps? Florida gives us a perspective on all these steps, both eco no mically and from a society’s point of view. Below I have listed some inspirational thoughts: -        Great resets bring about shifts in consumption that fuel rising industries. -        The places that thrive today are those with the highest velocity of ideas, the highest density of talented and creative people, and the highest rate of metabolism. -        The jostling of many different professions and different types of people, all in a dense environment, is essential to the creation of things that are truly new. -        Local cultural and social life determines who gets the talent. -        It is that the old world will ine