Tuesday, May 10, 2011

ACCESS TO THE MARKET IS VITAL FOR YOUR GROWTH



A friend told me about a meeting with people from a multinational (Cargill). Out of the 40 HR people present, only 2 were on LinkedIn and Twitter was blocked for internal usage.

This ‘policy’ proves a couple of things:
-       their leaders don’t trust their employees
-       they see social media as a waste of time
-       they shut of their capacity to learn from the outside world
-       the NIH (not invented here) syndrome is still very active

Of course they can block this access internally, but more and more employees are using their own tools (gmail, chatting, social networks) anyway to do their work. This is because the IT department cannot meet their needs with its legacy environment.
And the job must be done, so they use any tool that they deem to be appropriate for that.
Research has also proven that people who have a break to e.g. check-in with their friends are more productive.
When they go home every day. They started using those media immediately.

It is interesting that those companies have a strong opinion about dictators and censorship in other countries, whereas they apply the same methods. They can see in the Mediterranean that this isn’t working any more and that people are resisting.

If you want to grow as an organization, both Professionally and Personally (ProPer), you need to be open to what is happening in the market.

Are you building or destroying barriers for market savviness?


GROW YOUR PEOPLE, GROW YOUR BUSINESS!


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