Posts

Showing posts from January 25, 2011

APPRECIATE CONTACT WITH CUSTOMERS

Image
If I have a question for a company, I first Google it to check whether I can find the answer myself. When that doesn’t help, I want to contact the company directly. So, first I check out their website. Most of them do not provide any telephone number. This means that I have to send an email to their info@....... address. And this is where everything stops. I would say that in 99% of the cases there is no response at all. What does this imply? Clearly that they are not open to their lifeline, which is to stay -ongoing- in direct contact with prospects and customers. Apparently they are so busy, internally that they have no time at all to talk with customers. This is what I notice a lot. Companies are so focused on their own operation that they forget who pay the bills. This is an easy way to differentiate yourself: encourage employees to have contact with prospects and customers, by all means (phone, mail, chat). The only way to build relationships is to have conversations. Both e