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Showing posts from April 5, 2011

ONLY OBSERVING IS NOT ENOUGH; PARTICIPATION IS KEY

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Last week I was reflecting on the changes which occurred in the business world in the last ten years. I am inclined to say that that there is a massive shift going on. On the other side not much is happening as well. This a bit cryptic, what do I mean? Massive change is occurring in the marketplace. For example, have a look at new (mobile) technologies, the influence of customers via social media, globalization, shortening product life cycles and so on. However, when you look at the way most big companies are working and marketing and selling and automating........ Well there hasn’t changed much. It looks like they have put a big wall around themselves to prevent any outside influence. Of course they still have their R&D and marketing departments, but they observe from a distance only. And leaders are not willing to change themselves either, so the comfort zone rules. Yes, yes, there is still quite some change happening. But I would call that ‘protective’ change. They protect