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Showing posts from April 17, 2012

Multidisciplinary collaboration is crucial

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Yesterday I did watch a documentary about urbanization. Besides the fact that by 2050 more than 50% of the world's population will live in cities, the most interesting part was that urbanization was considered from different perspectives. Technology (Siemens) provided a very interesting view on the infrastructure and control systems, parts of which are currently piloted in Masdar City. Ikea is also very innovative in the sense that they are building houses in Sweden and are setting up complete blocks of houses in London (LandProp). The mosts interesting perspective was form a physician (Geoffrey West) who looked at cities 'with biology glasses on'. His main finding is: We all know that we can't predict the future with 100% certainty, however we can be quite accurate if we innovate with a multidisciplinary team. And I mean really multidisciplinary, so not a team consisting of different departments from just one company. What is trem