Tuesday, October 9, 2012

Industrial concepts are hindering the creative economy



I have just finished reading the great book “ What Matters Now” by Gary Hamel. The book is centered around five fundamental, make-or0break challenges that will determine whether your organization thrives or dives in the years ahead! These issues are:

  •        Values
  •         Innovation
  •         Adaptability
  •         Passion
  •         Ideology

It became clear to me that most institutions are still build upon concepts form the industrial revolution (or even older). The most visible expression of which is its command & control style. In my case these institutions were my upbringing, school and university (which concepts started in the Middle Ages), military service, sports teams and big Corporations.
This command & control style is hindering the most needed creativity.

In order to change this, a change in dominant beliefs is crucial. Without a change in beliefs all the changes will merely be window-dressing. This can certainly be done but requires a lot of work and determination.

Here is an example of old beliefs (from the industrial age) and new beliefs (from the creative age).

Attitudes about
In the past are limiting
For the 21st century are energizing
Purpose
To make as much profit as possible
There is  meaning, a purpose in the organization and in the work itself

Work Definition
Work is performance only; work equals doing
Work is performance, learning and enjoyment; Work equals doing and being

Position
Managers are more valuable than employees
Everyone’s specialties are valuable
Knowledge
Managers have more experience and knowhow than  employees

Knowledge is more important than position
Management Style
Managers  give commands to employees on what, when and how to accomplish goals. Managers control employees

Managers coach their employees  as and when asked for. Employees determine how they will reach their goals. Employees are given responsibility and trust.
Employees
All employees have the same needs and behalve in the same manner

Employees have different needs, especially per generation

Customers
Product out. Transaction focussed
Needs driven. Life time value
Change
Managers determine what needs to be changed and drive change top down

There is a collective ownership and understanding of change

Innovation
Predefined goal and deadline; Control
Open activity (20% of available time); Trust
Performance Measurement
Managers measure the performance of employees; focus is on weaknesses and presence
Managers, team members and peers measure the performance of employees; focus is on strenghts and merit

Rewards
People are only interested in their salary

Employees want more than a great salary.  They are interested in having a more fulfilled life, less stress, and more decision-making authority within their job
Metrics
Mainly financial; profit and shareholder value
People, planet, profit and stakeholder value
R&D
This is so crucial, that all has to be done inhouse
This critical activity needs external resources as well
Culture
Everyone should behave in the same way according to the culture

There is respect for  each other’s difference
Hiring
People are hired, based upon past job experience and fit into current job description
People are hired, based upon organizational and personal match of mission/vision/values, what their passion is and how they can contribute to organizational goals.
Workplace
The standard workplace is defined by managers
Employees define/design their own workplace
Working Hours
9-5, 40 hours per week, on-site
Defined by employees, based upon goals achievement, on-site or remote/mobile
Procedures
Procedures are mandatory
There are clear ‘rules of engagement’, rule 1= use your common sense
Workload
You have to be busy continuously
There is enough time for fun and relaxing, which generates new ideas as well
Training
There is limited room for professional development
If people grow (professionally and personally), the business grows
Promotion
You grow within a functional silo
You grow based upon results and added value
Job Titles
You work according to your job description
You work according to your (various) roles and goals
Information
Info is distributed according to your position
Info is distributed according to your needs
Retirement
After you are 65 years old

When you want to use the funds
Clothing
Your appearance should be in line with company rules
Your appearance is in line with your personal preferences.




What are you doing in order to change your old beliefs?



Enthusiasm drives Excellence!


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