The co-……. hype
You can’t read any article without finding the co-word. New ones are defined every day. Here are some examples: - co-authoring - co-branding - co-creation - co-designing - co-owning - co-parenting - co-producer - co-……. etcetera In essence, this is what co means: co- |kəʊ| prefix 1 (forming nouns) joint; mutual; common: coeducation . 2 (forming adjectives) jointly; mutually: coequal . 3 (forming verbs) together with another or others: coproduce | co-own . While most challenges clearly do need a team approach, adding the co-word is not a magic recipe for success. Working together (from two to n- people) is in itself not easy. Especially when you bring a group of freelancers or entrepreneurs together. They are all their own bosses and have their own agendas. This is a bit easier when you build teams of empl