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Showing posts from December 12, 2012

The co-……. hype

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You can’t read any article without finding the co-word.    New ones are defined every day. Here are some examples: -          co-authoring -          co-branding -          co-creation -          co-designing -          co-owning -          co-parenting -          co-producer -          co-……. etcetera In essence, this is what co means:                                                   co- |kəʊ| prefix 1 (forming nouns) joint; mutual; common: coeducation . 2 (forming adjectives) jointly; mutually: coequal . 3 (forming verbs) together with another or others: coproduce | co-own . While most challenges clearly do need a team approach, adding the co-word is not a magic recipe for success. Working together (from two to n- people) is in itself not easy. Especially when you bring a group of freelancers or entrepreneurs together. They are all their own bosses and have their own agendas. This is a bit easier when you build teams of empl