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Showing posts from July 8, 2014

Are your products and services globally available?

Last week I wanted to buy an album from Ana Tijoux, as a MP3 file. So, I did go to the Apple iTunes store in The Netherlands. However that album was not available there. Then I did go to the iTunes store in the US. They did have the album, but I couldn’t buy it because I have no bank account in the US. That was also the limitation while trying to use my credit card. Then I did go to Amazon in the US and there was the same story. The album was available but I could only buy it with a US based bank account. A year ago, I did read about the fact that you could use your American Express membership rewards points to get books from Amazon. I thought that was a super deal, so I immediately tried to use my points and exchange them for books. I won’t bother you with the nuisance; but is took me and their customer service staff several weeks, to find out that this program was only available in the US. This shows that even these well-known global companies are not truly global in thei