Tuesday, August 17, 2010


That is what Richard Florida does in his latest book ‘The Great Reset’. I would say that this book is a must read for every innovator.

We know that for every creative process, the following steps are necessary:
  1. What is the end result?
  2. What is the current reality?
  3. What are the action steps?

Florida gives us a perspective on all these steps, both economically and from a society’s point of view.

Below I have listed some inspirational thoughts:

-       Great resets bring about shifts in consumption that fuel rising industries.
-       The places that thrive today are those with the highest velocity of ideas, the highest density of talented and creative people, and the highest rate of metabolism.
-       The jostling of many different professions and different types of people, all in a dense environment, is essential to the creation of things that are truly new.
-       Local cultural and social life determines who gets the talent.
-       It is that the old world will inevitably disappear, and that creating a new one is up to you, not someone else.
-       Innovation is no longer a national game but a global one
-       We need to spend less time and effort bailing out and stimulating the old economy and a lot more on building the new.
-       We have to make service jobs even more innovative, more productive, and higher paying.
-       The service economy offers a tremendous potential for tapping the creative contributions of frontline workers and turning them into improved productivity.
-       Further economic development requires the further harnessing of our human creative talents. <>.......of each and every worker.
-       We need a system of learning and human development that mobilizes and harnesses human creative talent en masse.

What does this mean?
Globally we have to bring together groups of talented, creative people from different backgrounds (business, art, science, government) that collaborate on new ideas for living and working together in a new system!

In essence we all have to learn (and unlearn) to be Creativists (http://bit.ly/cQ8kXR)!
Would you like to contribute?
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