Last night I did watch TV and I was irritated by the commercials. 7 out of 10 were for perfumes (Chanel, Dior Dolce & Gabbana etc) and the rest was for deodorants.
So, what is the customer need there? Are you smelly? Not likely. Ohhh, I see you are looking for a new partner and you want to be attractive by using a quality perfume/deodorant. But, do you really believe that these odors will do the trick? No, I don’t think so.
The setup of all these commercials is the same. They show a beautiful man and a beautiful woman in a luxurious environment. And they are attracted to each other. The perfume is the key or ......is it?! Who really believes this? I would say that there is contempt for the consumer.
The deodorant (Axe) is even worse. If you spray it on the right places the girls will be flocking to your house.......
These products and their marketing is really meaningless. The money, which they spend on these commercials, could better be given to charity. And their marketing research should be focusing on detecting real and meaningful customer needs. The (collective) intelligence of customers is no longer supporting this humiliating process.
So, stop wasting your time and money and focus on real customer needs and provide meaning to your customers. Real meaning!
GROW YOUR PEOPLE, GROW YOUR BUSINESS!