This week I did have a discussion with some executives. They proudly mentioned how creative they were. They had added a high quality research report to their offering. The quality of the report was their usp.
From an innovation perspective, this is only at best an improvement. It clearly is no breakthrough. But, because they were already working for many years in their particular industry, they assumed that it was a huge deal. Maybe it is when you look at it from the old, historical perspective. However, when you look at his with a fresh, detached perspective, you immediately notice that it is just a small improvement.
People who work for many years in a industry really need the help of an outsiders view. They can help you to let go of the old practice and to have a true market-in view.
Are you consciously removing the blinders?
GROW YOUR PEOPLE, GROW YOUR BUSINESS!