Friday, November 11, 2011

How to address the status quo

This week I have read two excellent articles about obstacles for change ( and obstacles for innovation (

They clearly indicate that - as an innovator- you also have to be creative how to deal with the status quo. You can’t just give all your time and energy to the new idea; you also have to design a strategy to address the status quo. And the longer this status quo exists, the more powerful it is and the more resistant to change it will be.

Innovators see immediately the benefits of new products/services/business models etc. But most other people have a different perspective. So, we need to help them to see the world as we see it. Therefore you have to put in a lot of effort to describe the changed market conditions. And why they will impact the business very soon. And why the existing portfolio is not suitable to address these new challenges. Then they can start to see the new world (outside of the Corporate gates) and understand the business case for innovation.

What are you doing to build a convincing business case?


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