How to address the status quo
This week I have read two excellent articles about obstacles
for change (http://huff.to/w1QHev) and
obstacles for innovation (http://bit.ly/uU3OvQ).
They clearly indicate that - as an innovator- you also have
to be creative how to deal with the status quo. You can’t just give all your
time and energy to the new idea; you also have to design a strategy to address
the status quo. And the longer this status quo exists, the more powerful it is
and the more resistant to change it will be.
Innovators see immediately the benefits of new
products/services/business models etc. But most other people have a different
perspective. So, we need to help them to see the world as we see it. Therefore
you have to put in a lot of effort to describe the changed market conditions.
And why they will impact the business very soon. And why the existing portfolio
is not suitable to address these new challenges. Then they can start to see the
new world (outside of the Corporate gates) and understand the business case for
innovation.
What are you doing to build a convincing business case?
GROW YOUR PEOPLE, GROW YOUR BUSINESS!