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Showing posts from August 2, 2012

Location is also relevant with social media

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A few weeks ago I did play golf in Germany and tasted a delicious alcohol-free beer from Erdinger. So, I decided to Google for it and check where I could buy this product in The Netherlands. I thought that this was a 5-minute job. I could not have been more wrong. I could not find any brick and mortar store, which would be selling this product. Isn’t this strange as this is the best selling alcohol-free brand in Germany? Therefor I did contact them via their website with this simple question: where can I buy this product? First they did send me to a distributor which happened to have as their only customer …… Heineken! This approach didn’t work and I did contact them again. The helpful area sales manager arranged a call with a local sales manager and he actually pointed to a store (rather close to where I live) where I could buy the product. This process did cost me quite some time, which shouldn’t be the case. So I did send the area sales manager some feed