The numbers or the needs?
Well, this looks like the chicken or the
egg problem. Isn’t it? Many supermarkets are checking the numbers, whether they
should keep a product in their assortment.
If a product doesn’t meet a certain threshold (minimum numbers sold),
then they will remove it from their assortment.
This means, that as a customer, you can no
longer buy the product. This product might even be your favorite. So, what do
you do as a customer? Will you buy a replacement, will you skip the product
or…. will you go to another supermarket, which does have your product on sale?
If the customer leaves, then you have done
a bad deal as a supermarket. You have lost all of the revenue from this
customer, who will likely not return to your supermarket in the foreseeable
future. What can you do as a supermarket? You can ask your customers and tell
them that you intent to cancel a certain product and get their reactions. Or you
can offer a replacement.
In any case, you have to communicate with
your customers; otherwise your numbers will decline a lot more than expected.
How do you interact with your customers
regarding your assortment?
Enthusiasm drives Excellence!
